“Wizards of Waverly Place” hit a new series high with 6.2 million viewers. If that isn’t enough of a reason to renew the show, then I don’t know what is!

Friday, January 22, 2010

Friday’s all new one-hour “Wizards of Waverly Place” (8:00 – 9:00 p.m.) ranked as the series’ No. 1 telecast of all time in Total Viewers (6.2 million) and Kids 6-11 (2.6 million/10.8 rating), and performed at near record-setting levels in Tweens 9-14 (2.4 million/9.8 rating – No. 3 telecast ever).

At 9 o’clock, an original “The Suite Life on Deck” posted the show’s best numbers in nearly 4 months (since 10/2/09), standing as its 3rd-most-watched telecast on record in Total Viewers (5.2 million) and Tweens 9-14 (2.1 million/8.6 rating), and 4th-most-watched to date in Kids 6-11 (2.4 million/9.6 rating).

• “Wizards of Waverly Place” (6.2 million) and “The Suite Life on Deck” (5.2 million) ranked
  No. 1 in their time slots versus all TV in Total Viewers, standing as Friday’s Top 2 scripted TV telecasts overall.
• Led by “Wizards of Waverly Place” and “The Suite Life on Deck,” Disney Channel aired the Top 6 TV telecasts on Friday in both Kids 6-11 and Tweens 9-14.

Source: TVbyTheNumbers

From what I gather, Nikki Reed will be in charge of finding new shows, so as a site dedicated to saving existing show, she will have little relevance to us. However, it’s still important to know who she is, and what she does. Which is why I’m posting this press release:

NIKKI REED NAMED VICE PRESIDENT,
ORIGINAL SERIES, DISNEY CHANNEL AND DISNEY XD

Nikki Reed has been named Vice President, Original Series, overseeing live-action development for Disney Channel and Disney XD, it was announced today by Adam Bonnett, Senior Vice President, Original Programming, Disney Channel, to whom she will report.

Reed, who has more than 13 years’ experience overseeing feature films and television series development, will be responsible for developing new live-action series geared towards kids, tweens and families on Disney Channel, Disney XD, as well as numerous platforms around the world.

Bonnett said, “Disney Channel is a home for outstanding comedy writers. Nikki’s breadth of experience in both film and television makes her the perfect executive to help us maintain our dominance in kids programming and grow Disney XD into a top destination for live action comedies.”

In her new role, Reed will oversee the development and execution of Disney Channel and Disney XD Original Series pilots, recruit series creators, executive producers, writers and directors and collaborate with the Casting department to identify new talent.

Reed most recently served as Vice President of Current and Development at Universal Cable Productions. From 2003-08 she was a development executive for executive producer Barry Kemp’s Bungalow 78 Productions while it was based at Disney’s Touchstone Television. Previously she served as Vice President of Development for Director Jon Turtletaub’s Junction Entertainment for Disney Studios. There she spearheaded the development of the feature films “National Treasure” starring Nicholas Cage and “The Kid” starring Bruce Willis.

In 2005 Reed served as an executive producer on the feature film “Invincible” starring Mark Wahlberg. Reed was part of the team responsible for negotiating the rights for Vince Papale, overseeing the screenplay script development and was involved in all aspects of the film.

The Los Angeles native is a graduate of the University of Arizona where she received a Bachelor of Arts in Psychology.