Disney Online Breaks All-Time Traffic Records in July
I just received this news from the Dow Jones newswires.
According to just
released data from comScore Media Metrix, Disney Online, which produces the No.
1 ranked community-family and parenting destination on the Web (www.Disney.com),
broke all-time traffic records in July 2009, reaching nearly 34 million unique
visitors and beating the previous all-time record of 32.3 million uniques set in
August 2008. Disney Online traffic was up month-over-month across all key
measurements in July, including unique visitors (+8%), page views (+17%), time
spent (+29%) and average daily visits (21%).Traffic growth highlights include:
– Strong interest in online games, including increased traffic to Disney
Fairies Pixie Hollow virtual world and interest in a new Phineas and Ferb online
game featured on DisneyXD.com.– The Disney Channel programming event Wizards on Deck with Hannah Montana
drove an 11 percent traffic increase to DisneyChannel.com compared to prior
month, coinciding with the event’s record-breaking TV ratings (9.3 million
viewers, No. 1 telecast across all of cable).– For the second month in a row Disney Family sites saw double-digit growth,
with an increase of 11 percent over June.“It’s exciting to see a well-established site like Disney.com continue to break
new traffic records,” stated Paul Yanover, executive vice president and managing
director, Disney Online. “Disney’s unmatched online entertainment offerings
combined with an extensive portfolio of family-targeted sites is proving to be a
powerhouse line-up.”In addition to Web traffic, Disney Online continues to be a leader in the online
video and mobile Web sectors. The site serves nearly 130 million videos per
month and is ranked No. 13 for total videos served among all Web sites. Among
mobile Web sites, Disney.com ranks as the No. 1 entertainment site, with unique
visitors increasing 31 percent and page views increasing 26 percent in July (vs.
prior month).Overall Disney Online category growth in July included Games (+16% vs. prior
month), TV sites (+11% vs. prior month) Disney Family sites (+11% vs. prior
month) and Travel (+18% vs. prior month).Sources:
– Traffic: comScore Media Metrix July 2009
– Video: comScore VideoMetrix June 2009
– Mobile: m:metrics June 2009 and internal tracking
