I know very few of you will read the entire 2008 Disney Annual report. If you can make the time, I recommend it, but if not I’ve extracted the part relating to Disney Channel:

In 2008, Disney Channels Worldwide continued the momentum of the previous two years, building on the success of existing franchises High School Musical and Hannah Montana while introducing new animated and live-action series and original movies that captured the attention and imagination of kids around the world.

The Hannah Montana franchise was an important part of Disney Channels’ success in 2008. In the U.S. alone, the sophomore season of the hit series achieved an increase of 16 percent in total viewers over the previous year, while kids and their parents flocked to Hannah Montana concerts and fans around the world purchased soundtracks, DVDs and other merchandise to make the show a part of their daily lives.

In June, the Disney Channel Original Movie Camp Rock, starring teen sensations Jonas Brothers and rising star Demi Lovato, debuted in the United States as one of Disney Channel’s highest-rated original movies of all time, second only to High School Musical 2. The Camp Rock premiere was supported by a coordinated strategy of featuring content and marketing on air, online and on mobile phones. Camp Rock delivered the No. 1 entertainment telecast among cable networks for the 2007-08 season and was the No. 1 cable telecast of the year among Tweens (ages 9-14). Since its U.S. debut, Camp Rock has been introduced to enthusiastic audiences around the world.

Disney Channel continued to build on the popularity of the Jonas Brothers with the launch of the series Jonas Brothers: Living the Dream. The original short-form reality series not only gave the band’s fans a new way to watch them in action, it also created new opportunities for advertisers with premium online sponsorships.

Disney Channel scored additional success with the launch of the new animated hit series Phineas and Ferb and the live-action series Wizards of Waverly Place. Phineas and Ferb emerged as the year’s No. 1 animated series among both Kids (ages 6-11) and tweens, while Wizards took top honors as the summer’s No. 1 series among tween viewers.

Animated series Mickey Mouse Clubhouse and Handy Manny continued to be hits among the preschool set. Each show delivered solid year-over-year increases in their young target audience (ages 2-5) as well as in total viewers.

The global success of burgeoning franchises like Hannah Montana and newer hits such as Camp Rock, Wizards of Waverly Place, Phineas and Ferb and Mickey Mouse Clubhouse drives revenue across the Company’s businesses, including Disney Media Networks, Disney Consumer Products, The Walt Disney Studios, Walt Disney Parks and Resorts, Disney Music Publishing Worldwide, Walt Disney Records, Walt Disney Studios Home Entertainment, Disney Theatrical Productions and the Company’s international distribution businesses.

Music from Disney Channel content is also featured in heavy rotation on Radio Disney, the only 24-hour kids and family radio network, now available nationwide in the U.S. on broadcast, satellite and cable platforms via live streaming feed from RadioDisney.com and on the iTunes Radio Tuner.

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This entry was posted on Saturday, January 31st, 2009 at 9:39 pm and is filed under Disney News, Hannah Montana, High School Musical, Wizards of Waverly Place. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.